Rita Iventisky

• Designed and developed responsive, personalized email templates in Figma and Dreamweaver for Salesforce and Sitecore campaigns, reducing time to market by over 50%.
• Created dynamic, personalized newsletter experiences using Movable Ink and AMPscript, achieving 51% average open rate, outperforming industry benchmarks.
• Led branded campaigns including Netflix, Unbreakable Wi-Fi, ForMe Rewards and holiday promos, achieving up to 52% open rate and a 50% increase in signups from a single launch.
• Directed design and execution for high-volume email campaigns, including a 1.8M+ send with a 40.4% open rate and a 12M+ monthly deployment that achieved a 48% open rate.
• Provided creative direction and branding guidance to external vendors, including CSG and Fiserv.
• Managed operational email development in Sitecore, collaborating closely with IT and marketing teams to ensure accuracy, functionality, and timely delivery.

See more at ivenitskydesign.com.

• Played a key design role in launching London2012.com, the official Olympics site visited over 431 million times by 112 million users, collaborating with cross-functional teams across editorial, development, marketing, and social media.
• Designed responsive landing pages, hero imagery, and UI assets to support major Olympic marketing campaigns and ongoing site updates.
• Created interactive features, mobile experiences, and promotional materials that aligned with Olympic branding and NBC’s digital standards.
• Partnered with developers to implement real-time site updates tied to live Olympic coverage, ensuring design consistency and performance.

• Built, launched and managed 30+ new NBA team sites.
• Created branded experiences across 60+ NBA websites, ensuring visual and functional consistency.
• Integrated best practices in UX, information architecture, and interface design to improve usability and internal workflows across NBA intranet platforms.
• Managed client relationships, coordinated cross-functional teams, and adapted branding strategies to meet diverse team and league needs.
• Leveraged deep knowledge of NBA’s custom CMS and templating system to streamline design implementation, ensure consistency, and accelerate site updates.

See my complete work history on LinkedIn.